Rewards ‘A Kilo of Kindness’ in school supplies with free ice cream

Mövenpick Hotel Jeddah unveils campaign to support education

JEDDAH — To mark the United Nations International Day of Charity on Sept. 5, 2016, Mövenpick Hotel Jeddah is inviting the public to make a charity donation to support education.
‘A Kilo of Kindness for a treat of ice cream’ is a campaign by Mövenpick Hotels & Resorts that involves 16 hotels in the Middle East and Asia.
Guests and residents who donate at least a kilogram of learning supplies such as books and stationary, will receive a delicious ice cream as a ‘thank you’. Last year 1,285 kg of charitable supplies were collected and the upscale hospitality company hopes that it can improve on that figure this year.
Supplies can be dropped off in the hotel lobby from Aug. 21 to Sep. 1, 2016. The donated items will be distributed by selected charity organizations or schools in their respective communities. Mövenpick Hotel Jeddah is supporting Al Bir Society.
Through this campaign, Mövenpick Hotels & Resorts is drawing attention to the importance of supporting education as a charitable initiative.
September is traditionally a time for students to return to school after the summer. Yet, for many children in disadvantaged communities, the educational materials required to optimize their learning, cannot always be counted on.
‘A Kilo of Kindness’ is part of Mövenpick Hotels & Resorts’ global sustainability program Shine, which aims to give back to the communities where the company operates properties. Shine’s practices are grouped around three pillars – Environment, Employer and Social Sustainability – with Education forming the common thread as a key focus. — SG