Samsung expects a difficult business environment in 2016

Samsung said it "expects a difficult business environment in 2016 because of the weak global economic conditions, and the intensification of competition in the main business including memory chips and smartphones."
South Korean company said the "CEO Kwon Oh-hyun told the staff in the new year speech that the low global growth will continue this year, with more uncertainty caused by issues such as the financial risk for emerging countries."
The present comments, which did not reveal the specific expectations, amid growing concern that the fourth quarter of last year, the largest producer of smart phones and electronic chips in the world results may be weaker than previously expected.
The brokerage company, Korea Investment, in a report issued separately on Monday that "it is likely that the negative impact of weak demand and lower semiconductor industries and LCD LCD sales prices was greater than expected in the beginning."
Company in the last quarter of 2015 has reduced, Korea Investment, estimates of operating profit of Samsung to 6.4 trillion won ($ 5.41 billion) from 6.8 trillion won in the past.
Analysts expect the company to report earnings Korean Won 6.8 trillion, less than 8.1% of the 7.4 trillion won was recorded in the third quarter.
He warned the CEO of Samsung Kwon also of "the biggest competition in the main business of the company", without providing detailed financial projections.
It is expected that Samsung made the official guide its earnings for the period from October to December 2015 on Friday. The company has already said, late last October, that "operating profit for the fourth quarter will be lower than the third-quarter earnings, due to weak seasonal demand for components sectors hers" .