Expert: Production development needs sophisticated marketing policy

At a time when the Ministry of Industry and Minerals laid out a clear and ambitious plan to improve its industrial status and develop its products and to strive to increase coordination and cooperation with the ministries and public sector departments to conclude the processing contracts, an industrial expert said that local products lack a sophisticated marketing policy and keep pace with existing ones.
The expert Raed al-Ameri told Al-Sabah: Iraqi products are mostly good quality, as well as their specifications that suit the requirements in the market. However, the absence of a real marketing policy is affecting their spread, which has negatively affected the development of production and in some cases the closure of factories and layoffs "He said.

National campaigns
Ameri called on "the media to organize national campaigns to support the local product, especially as it is a national duty, because of the financial crisis that coincided with the war on terrorism."
In the meantime, the Director General of the General Company for Copper and Mechanical Industries of the Ministry of Industry, Engineer Muthanna Atallah Wahib, said that "the company was keen to develop a well thought out plan and aspire to reach it to 80 percent to make it a profitable and industrial and productive advancement and be a new breakthrough for productive work. Success is to be implemented at the beginning of 2018, "especially after the relative development achieved in the quantities achieved during the third quarter of this year."

Industrial base
"The company has a long and important industrial base that includes factories and laboratories with advanced technology. The General Company for Copper and Mechanical Industries has emerged from the merger of Al Shaheed Company for producing various copper sections in its various factories, The plumbing factory, the various copper sections factory, the public brotherhood company which owns gas cylinder production plants, cooking gas with an annual capacity of 500 thousand cylinders per year, as well as the factory producing the card valves annually up to one million valve and special cylinder In addition to the barrel factory which was established and operated by the technical and engineering staff of the company by 85 percent after the experts could not reach the company for security reasons and an annual capacity of 684 thousand barrels, as well as the factory of iron and circular and rectangular sections and production line of electricity poles manufactured within the specifications of high quality . "

Marketing Mechanisms
The Director General said that "the company and in accordance with its plan, which has been prepared in a deliberate manner, keen to provide and find new mechanisms to market their products through the approach and send delegations, especially to the Ministry of Oil" Gas Filling Company "for processing gas cylinders and valves, and the Ministry of Education to equip them with school trips, To the Ministry of Electricity, provincial councils, and other public sector services. "
In a related context, the State Company for Mining Industries, one of the companies of the Ministry of Industry and Minerals, continues to export Prime Coat to the United Arab Emirates during the fourth week of September.

Export product
The company's general manager Ali Hussein Alwan said: "The company has exported (3714) m3 of Prime Coat to the United Arab Emirates manufactured in its factories located in Baghdad and Basra and $ (389) thousand dollars," noting that "the product is a Liquid material used to spray the streets during the process of clothing depending on the proportion of organic solvent and according to the required specifications.

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